HYBRID SEO Marketing
Hybrid SEO Experiment
HYBRID SEO Marketing teamed up with Inspired Marketing & Design to run a little experiment.
Hybrid SEO Marketing and Inspired Marketing & Design implemented Hybrid SEO strategies for 5 of Inspired Marketing & Design’s clients that were doing well with their current local SEO campaigns, but we wanted to see if we made only this change, would there be a noticeable difference?
We ran this for month.
The results were so significant that Hybrid SEO is now going to be an ongoing strategy for all of these clients.
(GMB actions presented in a Google Data Studio report comparing the “Hybrid” month with prior 30 days for a doctor client.)
Hybrid Local SEO Study Parameters & Disclaimer
We ran this experiment on 5 businesses. The only change made on these campaigns during this last month were:
- Creating Maps ads
- One little YouTube hack
- And making the connections
*Some of the following increases can be directly attributed to clicks from the Ads, but the Ad traffic alone does not account for the total percentage increases reported by Google reports. We’re not proposing that Google is giving these listings more preference now that they are paying (although we’re not disputing that either). What we are hypothesizing however, is that the additional click signals coming from ads are being counted like any click signal. Click signals are powerfull in SEO and we believe that listing’s relevance and authority is increasing as a result. Read on for more info…
Key Takeaways
Every single business experienced measurable improvements after one month. Some other takeaways are:
- All 5 businesses experienced an increase in phone calls from GMB
- All 5 businesses experienced an increase in phone calls from their websites
- All 5 businesses experienced an increase in search visibility
- All 5 businesses experienced an increase in maps views
- All 5 businesses reported an increase in sales or new patient appointments
Pediatric Foot & Ankle
Pediatric Foot & Ankle is pediatric podiatry clinic in Gilbert, Arizona.
The following reports show an increase in Local SEO “Actions”, a Google Ads summary, and keyword ranking improvements after one month. The total ad spend for the whole month was less than $80.
Southwest Spine & Rehab Chiropractic
Southwest Spine Rehab & Chiropractic is a chiropractic and medical clinic in Arizona.
The following reports show an increase in Local SEO “Actions”, a Google Ads summary, and the increase in form submissions after one month. The total ad spend for the whole month was less than $80.
Land Technics
Land Technics is a land grading and excavation company in Arizona.
The following reports show an increase in Local SEO “Actions”, a Google Ads summary, and an increase in click to call actions from the website (“click-to-call” tags set up via tag manager).
Accurate Acupuncture
Accurate Acupuncture is an acupuncture clinic in Arizona.
The following reports show an increase in phone calls and direction requests, a Google Ads summary, and some current local pack rankings (sorry, no comparison from last month). The total ad spend for the month was less than $80.
Preferred Foot & Ankle Specialists
Preferred Foot & Ankle Specialists is a podiatry medical clinic in Gilbert, Arizona.
The following reports show an increase in Local SEO “Actions”, a Google Ads summary, and an increase in click to call actions from the website (“click-to-call” tags set up via tag manager). The total ad spend for the month was $114.
